The redesign of Prime Video has been an 18-month project.
Prime Video’s main navigation has been shifted to the left side of the screen and is now a vertical column of icons. Those six main areas are Search, Home, Store, Live TV, Free, and My Stuff. The Home section has sub-sections for movies, TV shows, and sports. And the Store has similar sub-menus for Prime Channels (aka subscriptions), rentals / purchases, and deals.