Apple Will Expand Ad Placements Inside App Store, Put Ad on Individual Pages

  • Apple is planning to show ads in the App Store’s Today tab and on individual app pages. The two new ad placements will expand upon the ads you can already see in the App Store’s search tab and in search results.
  • Apple first started showing ads in App Store search results in 2016 and began asking users for their permission to enable Personalized Ads in September.