Google Offers to Spin Off Ad Business Into New Segment to Avoid US Antitrust Lawsuit

Alphabet Inc’s Google has offered concessions to avoid a potential U.S. antitrust lawsuit alleging that the company abuses its clout in the advertising technology business.

Google has proposed spinning off parts of its business that auctions and places ads on websites and apps into a separate company under Alphabet that could be valued at tens of billions of dollars, the report added.

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